A Step-by-Step Guide to the Explainer Video Production Process

In today’s digital landscape, animated explainer videos have emerged as one of the most effective tools for businesses to communicate their message, showcase their products, and engage their audience. From startups to established brands, these videos deliver information in a simple, visually appealing, and memorable format. But what goes into creating these compelling animated explainer videos? Let’s dive into the step-by-step process to understand how they are brought to life.

1. Understanding the Purpose of Your Explainer Video

Before diving into the animated explainer video production process, it’s essential to determine the purpose of your video. Ask yourself:

  • What problem does this video solve?

  • Who is the target audience?

  • What is the desired action after watching the video?

Defining these objectives sets a solid foundation for creating animated explainer videos for business that resonate with your audience and achieve your goals.

2. Research and Concept Development

Every successful animated explainer video begins with thorough research. This phase includes:

  • Audience Analysis: Understanding the demographics, preferences, and pain points of your target viewers.

  • Competitor Research: Studying how competitors use animated explainer videos and identifying ways to differentiate your content.

  • Key Messaging: Determining the core message or value proposition your video will communicate.

Collaborating with an experienced animated explainer video agency at this stage can ensure your concept is strong and strategically aligned with your goals.

3. Crafting a Compelling Script

The script is the backbone of any animated explainer video. It’s where your story begins to take shape. A great script should:

  • Be concise and focused, ideally under 150 words per minute of video.

  • Address the problem, introduce the solution, and provide a clear call to action.

  • Use conversational and engaging language that aligns with your brand voice.

If you’re working with the best animated explainer video companies, their expert scriptwriters can help you craft a script that captivates your audience and communicates your message effectively.

4. Storyboarding: Visualizing the Script

Once the script is finalized, the next step is to create a storyboard. This involves sketching out the key scenes of your animated explainer video, including:

  • The sequence of visuals.

  • Character movements and interactions.

  • Transitions between scenes.

Storyboarding helps visualize the flow of the video and ensures alignment between the creative team and stakeholders before production begins.

5. Designing Characters and Assets

In this phase, the visual elements of your animated explainer video take shape. Designers create:

  • Characters: Custom illustrations that reflect your brand’s personality.

  • Backgrounds: Environments where the action will take place.

  • Icons and Graphics: Supporting visuals that enhance the storytelling.

Choosing an animated video explainer company that specializes in custom designs can help ensure your video stands out with unique and memorable visuals.

6. Animation: Bringing the Story to Life

Animation is where the magic happens. The static visuals and characters from the design phase are brought to life with motion. Key steps in this phase include:

  • Character Animation: Making characters move naturally and express emotions.

  • Scene Transitions: Ensuring smooth transitions between scenes for a cohesive flow.

  • Visual Effects: Adding dynamic elements like lighting, shadows, and motion graphics.

Professional animated explainer video services use cutting-edge tools and software to create polished animations that capture attention and keep viewers engaged.

7. Adding Voiceover and Background Music

A professional voiceover and the right background music enhance the overall impact of your animated product explainer video. Here’s what to consider:

  • Voiceover: Choose a voice artist whose tone and style align with your brand and message. The narration should be clear and engaging.

  • Background Music: Select music that complements the mood of your video without overpowering the voiceover.

  • Sound Effects: Add subtle effects to emphasize key actions or transitions.

The best animated explainer videos achieve a perfect balance between visuals, narration, and audio.

8. Review and Feedback

Before finalizing your animated explainer video, review it thoroughly and gather feedback from stakeholders. Check for:

  • Clarity of the message.

  • Smoothness of animations and transitions.

  • Alignment with the brand’s tone and style.

  • Accuracy of information.

Working with an experienced animated explainer video agency ensures a collaborative process where feedback is incorporated effectively.

9. Finalizing and Delivery

Once revisions are complete, the animated explainer video is rendered in the desired resolution and format. It’s now ready to be shared across your preferred platforms, including:

  • Company websites.

  • Social media channels.

  • Email campaigns.

  • Product presentations.

10. Measuring Performance and Optimizing

After launching your animated explainer video, track its performance using analytics tools. Key metrics to monitor include:

  • View Count: Number of times the video has been watched.

  • Engagement Rate: How long viewers stay engaged with the video.

  • Conversion Rate: Percentage of viewers taking the desired action.

Based on the data, you can optimize future videos to achieve even better results.

Why Work with Professionals?

Partnering with the best animated explainer video companies ensures you get a high-quality product that meets your business objectives. A professional animated explainer video service provides:

  • Expertise in storytelling and animation.

  • Access to skilled designers, animators, and voice artists.

  • Streamlined processes for timely delivery.

Conclusion

Creating animated explainer videos is a detailed yet rewarding process that requires careful planning and execution. By following these steps and collaborating with a reputable animated video explainer company, you can produce a video that effectively communicates your message, engages your audience, and drives results. Whether you need animated explainer videos for business, a product launch, or brand awareness, investing in a professional animated explainer video production process can make all the difference.