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Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs.

Lead management software is a solution that allows you to merge sales processes and assignments, from lead to quote to conversion and also offers reporting and comprehensive performance analysis.

Why small businesses need CRM

Running a business, big or small, is never easy. When it comes to small or growing businesses, it is all the tougher as you cannot be burning your pockets for separate tools for marketing automation, sales, and document management funds. Whether it is to heal your broken sales process, or generate new leads or retain existing customers, running the entire show by yourself can be pretty overwhelming. This is where CRM.

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Best CRM for small business

CRM has been consistently rated as the best lead management solution by both customers and experts. With a comprehensive set of lead management features for businesses of all sizes and types, your sales reps can now convert more leads in less time, and with less effort.Lead management is a systematic process in which incoming leads are qualified, analyzed, and nurtured so that they can be converted into new business opportunities. In a typical sales process, leads from multiple channels enter your lead management system, and the sales-ready leads are converted into deals.

CRM Software is the single tool that unifies all your business processes, right from sales to marketing to data management. It helps you provide a seamless customer experience, just like larger businesses. It shows all customer touchpoints with your business, provides insights into what they are looking for, and helps you engage with them, all from within the CRM.

  • Maintain customer data in a single location with ease
  • Build a lead generation engine by converting website visitors into prospective customers
  • Get complete context on the prospect by seeing their past engagement and share timely offers
  • Segment audience and target with email marketing journeys
  • Foresee sales patterns and predict your revenue using sales forecast and deal pipeline

How can you benefit from a CRM for small business?

360-degree view of the customer

Sales and marketing teams get a unified view of customers and visibility into the entire sales funnel.

Qualify leads

Identify the most sales-ready leads with the help of predictive contact scoring that will help you qualify leads quickly.


Track each part of your sales process with a visual deal pipeline that enables you to forecast better.

Adapt easily

Quick to set up and easy to use so you can use the free time to hire and train salespeople.

Automate routine tasks

Give your team a productivity boost by automating tasks like sending emails and entering data in the CRM.

Optimize your marketing

When analyzing CRM benefits for business, we couldn’t omit this point. Thanks to powerful software, one can develop a more cost-effective marketing program.

CRM software keeps all the information a company needs in one place





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